Post by:
Tina Masciarelli, MLA
Media & Marketing Manager
Haywood Chamber of Commerce
According to Entrepreneur magazine, branding is one of the most important aspects of any business—large or small, retail or B2B (business-to-business). Regardless of industry, an effective brand strategy gives you a major edge in increasingly competitive markets.
Just like personal New Year’s resolutions, this time of year many entrepreneurs, companies and organizations find themselves ready to freshen up their appeal. If you’re thinking about updating your brand in 2017 or creating one, be sure to read this article “How Color Affects the Way Brands Are Perceived” from the Quinlan School of Business at Loyola University, Chicago.
Once you have developed a strong brand story, you’re ready to launch. Ever wonder how certain businesses or organizations achieve a clean visually appealing look to their social media platforms? Here’s a 2017 cheat sheet to help you put the polish on all your promotions.
Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors. So, be sure to put some time into examining your brand strategy for the coming year. Your bottom line with thank you!
Want more resources to support every aspect of your business or organization? Take a peak at the Resources page on the Chamber website. Our team is constantly updating it with relevant research, information and strategies to serve our membership and foster a strong regional marketplace.